"In a time of global communications and global markets, there is only one true International Real Estate Brand."

Heritage- Our association with the Sotheby’s auction house is truly what sets us apart. Built on a 266 year reputation, Sotheby’s is comprised of 90 locations in 40 countries. As a member of our network you reap the ultimate reward of our association with Sotheby’s-immediate brand awareness and a coveted referral stream. You benefit from Auction to Broker referrals, not just Broker to Broker referrals from our over 550 office worldwide.

The Sotheby’s International Realty network currently has more than 11,000 sales associates located in approximately 550 offices in more than 40 countries and territories worldwide, and places over 7,500 referrals every year.

Online Listing Distribution- Our brand has joined forces with ListHub, a premier network for powering and managing our network’s online listing distribution program. In addition to providing listing content to 17 major websites, that power hundreds more, online reports are available to show how much exposure your property receives from each online channel. Realtor.com Showcase listings provide up to 25 photos, a virtual tour, open house ads on the world’s #1 real estate website. HomeFinder.com enhanced listings provide priority placement and a virtual tour on the network that powers hundreds of local newspaper websites. Locally we enhance this with premium online positions on the Miami Herald and Sun-Sentinel websites.

Online Media- The cumulative effect delivers over 100 million media impressions per year which ultimately builds our brand’s awareness and drives leads to our global network The Sotheby’s International Realty strategy is designed to deliver 195 million impressions in an effort to drive incremental brand awareness and direct leads to our network members. Media Includes:

  • The New York Times
  • The Wall Street Journal
  • BBC
  • The Telegraph
  • Financial Times
  • South China Morning Post
  • Country Life

Media Partnerships- Seen in: Architectural Digest, Condé Nast Traveler, Departures, Departures-Pan European Edition, Luxury Properties, WSJ., and Financial Times-How to Spend It. Our brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases and that are found on newsstands today. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These publications have been carefully chosen because they all tie into passion points of the “Connoisseur of Life”.

Partnerships- The Sotheby’s International Realty brand has forged partnerships with leading relevant brands which allow us to properly position our network and create further brand awareness. These brands:

  • Tiffany & Company
  • Dell
  • UPS
  • Assouline
  • Land’s End
  • Frontgate
  • AT&T and Verizon Wireless

Social- The Sotheby’s International Realty brand maintains an official Facebook page, YouTube channel and Twitter account. On the local level, we supply content about your property to be featured on social media outlets.

To learn more about One Sotheby’s International Marketing as well as the customized Marketing Plan that Deborah Libster will prepare for your distinctive property please contact Deborah at (954) 614-3275.

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